International expertise. Regional insight. Results that matter.
WGC is our international communications and training company, created to meet the growing demand for smarter, more aligned communications services across borders. Based in London, WGC delivers high-impact communications via media relations, public affairs, and digital channels—tailored for clients navigating international communications.
A Smarter Model for International Communications
At WGC, we do things differently. Our approach is built around delivering tangible outcomes, not just advice. Too often, clients have been underserved by large global agencies who over-strategise and under-deliver. We’re here to fix that.
Our model is client-centric and results-based. That means we align our work directly with your goals—commercial, reputational or political—and tailor every engagement to deliver meaningful value.
Led by Experience
WGC is led by communications veterans James Drewer and Mike Mathieson—two industry leaders with deep experience across media, politics, branding, and international campaigns.
James Drewer has advised Prime Ministers, global CEOs, and international institutions. With a background that spans senior political roles in Westminster and leadership positions at firms like Hill+Knowlton and C|T Group, he brings unmatched credibility in corporate advisory, public affairs, and crisis management.
Mike Mathieson is a pioneer of brand entertainment and integrated storytelling. From launching iconic campaigns for Nike and Coca-Cola to founding the award-winning agency Cake—later acquired by Havas—Mike brings a rare blend of creative instinct and commercial acumen to WGC’s offering.
Bridging Cultures, Driving Results
WGC understands the cultural nuances and operational needs of Middle Eastern clients in ways others don’t. We speak your language—literally and figuratively—and tailor every aspect of our work accordingly.
At the same time, we offer international clients an easy-to-navigate route into the Middle East. Through our London base, we provide the fluency, structure, and responsiveness global brands expect—while our regional heritage ensures credibility and cut-through in key Gulf markets.
Whether you’re looking to protect your reputation, build new influence, or drive growth in an unfamiliar market, WGC is structured to support you at every stage.
If you're looking for a communications partner that truly understands the Middle East—its culture, its ambitions, and its business landscape—while offering the operational clarity and strategic rigour of a London-based agency, WGC is your answer.
